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Great article and as someone who’ve lived off my art for 7 years (yes that includes 200k on IG) I can confirm that a combination of all probably sets you off on a less stressful journey.

Despite having reached great success on mainstream social media, I think it’s important to consider which brings the greatest roi (depending on what matters to you.... social status, money, fulfillment etc).

You mention YouTube and Pinterest and I can say that they’ve both generated higher conversion rates for my business where especially Pinterest have built a solid foundation for years despite not posting for the last two years.

You’ll find a way - and just being in an inspiring city like Vienna is already a big plus for the creative energy ❣️👏✨

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Yes, thank you for your comment!! We all find our unique ways depending on what matters to us, the key is to show up to your art and business. I find it refreshing to find people through this platform, who don't think in absolutes.

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Thank you for mentioning my newsletter Lisa, and I'm very pleased to have been able to inspire you :) I love how clearly you express your feelings about not wanting to be on social media and what you want to focus on instead.

If you or other people are interested in diving deeper into this, I'm running a 4-month group programme all about marketing without social media because, as you say, there are so many ways of marketing your business that don't require you to be on social media (more info here: https://astridbracke.podia.com/group-programme-marketing-without-social-media)

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Thank's a lot!! I am also looking into your course about Substack, as I like the platform and want to dig in deeper.

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The programme is pretty in-depth indeed about marketing without social media, but it's also designed to be very gentle and flexible :) As for the Substack course, do let me know if you have any questions about it: I've had really lovely responses to it since it launched, and so many people have found it useful (and I loved creating it).

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There seems to be a turn towards the physical making of things that are, by nature, limited, rare, even fleeting. The experience of the process of making things is a good antidote to the sugar rush of AI-generated content. The real thrill is in making it, not faking it.

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Yes, absolutely! Real & authentic art will always be more valuable than any imitation.

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